Select Page

1. Social Media

It’s important to have a content strategy that will appeal to people who visit your site, but all that great content will be for naught if people don’t know it’s there. That’s where social media comes into play.

Whether Facebook, Twitter, LinkedIn, or some other social media platform, you can leverage the power of social media to promote your content, which will effectively increase traffic to your site.

There are lots of different social media channels that you can use for this purpose. You don’t have to use all of them — just pick a few and use them regularly.

Here are some specific steps to take if you want to drive traffic to your site with social media:

Completely fill in your social media profile page so that those who search can find out who you are and what you’re all about.

Promote the content on your site. Statistics show that businesses that post 15 blog posts monthly — and that promote this content via social media — generate an average of 1,200 new leads monthly. So it’s in your best interest to post and to promote regularly.

Make it easy for readers to share your site content.

Keep the conversation going by responding to comments or questions from your audience. This will engage them and help to keep them coming back.

Side Note: Don’t use Facebook’s “Boost Post” option — it is among the least effective paid methods.

2. Search Engine Optimization

Be sure to incorporate search engine optimization (SEO) best practices into your website content strategy. Doing so will make it easier for search engines to search your site, which will increase your ranking whenever people type in search queries related to content on your website.

Consider that 93% of all online experiences are initiated courtesy of a search engine and that 97% of consumers use the internet to seek out local services.

So, if you’re not taking SEO seriously, you’re missing out on a sure traffic-generation tool.

Also, don’t forget things like making internal links for new blogs, adding image alt text, and using meta descriptions. If you’re unfamiliar with the ins and outs of SEO or the terminology, it would be a good idea to look online for a quick primer on everything you need to know. It’ll be time well spent.

If you run your own site, be sure to have an SEO plugin. I prefer Yoast as it gives feedback on the actual steps needed to improve SEO by providing analysis! Awesome!

3. Write Uniquely

This is an essential step to reaching more people. It effects your SEO score — duplication of materials gets sites bumped by search engines.

This strategy also means to write content that has a value proposition that unique to you and your brand. Value proposition means something that your brand can be known for. It is basically having a product that everyone else has, but yours has been adapted to be unique.

Most people into spend around 15 seconds on a website. You should be aiming to use those seconds to show why the product you offer is unique.

4. Check Your Speed

Checking your site’s speed might seem irrelevant, however, it is something that can help drive traffic. This is because if visitors are more likely to leave a site that takes more than 3 seconds to load.

Imagine losing 50% of your visitors, all because of your speed. It gets worse as almost 80% of site visitors never return to a slow loading site.

5. Video Marketing

If you’re serious about marketing, you need to consider using video marketing. An Animoto survey shows that 64% of consumers acknowledge that viewing a marketing video posted on Facebook played a role in a buying decision for them over the past month.

The videos don’t have to be long, either. Even a five-second marketing video can move the needle.

Two Approaches:

First, you can create engagement videos to post and share on your chosen social media platforms.

Second, you can use your socially engaging videos to run video campaigns on Google Ads. It’s always a good idea to test your posts and videos for free first so you can make sure they are linked and working properly and that they are effective.

If you incorporate these recommendations into your overall online strategy, you’ll be able to tangibly drive traffic to your website. You might not be able to do everything at once, but the more you do is the better you will do as more and more visitors start to flock to your site.

Even if you don’t like being on camera, you can create great animated videos with Vyond.

Check out Vyond and try the 14-day free trial. I think you’ll be amazed!

6. Guest Blog

Find reputable sites on the Internet that focus on topics inside of your realm of competence. You can ask some of the site owners whether they would be open to your contributing blog posts on their sites either regularly or semi-regularly.

By providing this type of content and by including links back to your own site, you can boost traffic to your own site. It’s also a good idea to reciprocate and allow the owners of the sites you write guest blog for to write blogs for your site.

7. Hire an Influencer

Another way to reach new people and drive unique visitors to your site is to pay an influencer with a significant following for a shout out.

Essentially, they post on your behalf to their followers. This is best applied by getting the influencer to direct their followers to your social media account where some may become your followers and then you post to them as you choose.

8. Analytics Information

Keep on top of your analytics data. For instance, Google Analytics will give you an exhaustive rundown of just about every aspect of your website.

You’ll be surprised at all the raw data you’ll be able to mine. Use this to check out pages that get the most attention from site visitors, how much time visitors spend on certain pages, and much more.

Additionally, you can use data on visitor demographics and behaviour to guide your decisions on content strategies and advertising.

Here are some key reasons why you should use Google Analytics:

It’s possible to generate customized reports by choosing the metrics and dimensions and determining how the information should be displayed.

Google Analytics can be easily integrated with other platforms and tools such as Google AdWords.

It will help you to figure out which social media platforms to concentrate on.

9. Referral Marketing

Referral Marketing is a great way to drive traffic to your e-commerce store as 81% of surveyed customers stated that their buying choices were heavily influenced by their family members or friends.

This means making sure that people who interact with your site are “happy customers.” Provide them with great unique content, a pleasant user experience, and treat their information respectfully.

Happy customers don’t just stay customers, they often tell others about you.

There is a type of referral marketing that is an extension of the word-of-mouth referral.

If you have something that is reviewable like a product, you can reach out to review sites and ask them if they would write a review in exchange for a free product.

This type of referral traffic can be really good as it is pre-warmed — they’ve come with an interest in exactly what you have to offer, and they’ve come based on a review!

Be sure to select a product that you know is excellent so that the referral reflects well.

10. Social Proof

What is social proof? Robert Cialdini put it best in his book, Influence: The Psychology of Persuasion, when he wrote “we view a behaviour as more correct in a given situation to the degree that we see others performing it.”

Social proof shows that people around you have enough trust in a brand to buy goods or services from it. So, include testimonials, recommendations, proof of purchase, and positive reviews when you can.

Unique reviews that mention you or your specific offer have added strength. These gain even more strength when the reader knows the person writing the review (think of the back covers of books).

11. Up-sell

Numerous small e-commerce sites tend to ignore this strategy, as they believe it is not worth it, however, that is not the case. Up-selling is able to offer 4% more traffic and that is just from your current customers.

To up-sell means to convince customers to buy additional goods to what they initially intended to buy. This could be in form of a bundle, ads for similar items, and plugins that generate up-sells (Shopify has great add-ons for up-selling).

For a blog or content creators of other types, it could mean including links to other articles or items, links to PDFs or ebooks you’ve made, or to videos.

12. Go Mobile

About 60% of visitors using mobile devices have bought either a service or good on their devices. A great way to drive traffic to your site is to ensure you optimize it for those visitors that use their mobile devices.

You can use this test from google to see if your site is mobile-friendly.

Google Mobile-Friendly Test

13. Switch up Your Design Style

When a visitor heads to your site, they should be able to quickly tell if you are able to solve the issue they have.

More than 75% of e-commerce site visitors state the first impression they have of a site plays a major role in if they buy anything from that site. Your products should be presented in an appealing manner.

Rather than long, boring lists, your product descriptions should stand out, ensuring they grab attention.

A second way of doing this is to adopt a user-friendly, yet sleek site navigation. Your entire site should be intuitive and seamless to use.

14. Call to Action

If you don’t have any call to actions on your site, it is important that you make some as soon as possible. Studies have shown that around 70% of small e-commerce sites do not make use of a CTA.

Just about 2% of site visitors make a purchase in their first visit and that makes getting email addresses from the site’s CTA very crucial.

Ask people to subscribe in exchange for something of value — a relevant newsletter, a free PDF, or other. These enticements can be changed regularly or not based on success rates.

Whatever your calls to action are, be sure you have them on your site in a way that make following them easy and purposeful.

“Want to learn to _____? Click Here.”

15. Build Your Email List

This is a great way to develop an email list to target customers to ensure repeat visits and sales. Studies show that 72% of people tend to deal with brands via email.

Everyone serious site owner needs to be building their own email lists.

Click here to read our article on how to start and grow an email list (start for free).

16. Send Promotional Emails

This is a great way to drive traffic to your site, particularly if you’ve built a subscriber list. You can make use of that list by sending promotional emails, as they help to foster loyalty from your customers to your brand, ensuring they always come back.

It has been recorded that recurrent customers tend to spend 66% more than new customers. These emails give your loyal readers and customers a sneak peak at new articles, new items, and new ideas.

17. Make the Checkout Process as Seamless as Possible

This important practice is primarily for e-commerce sites or blogs with shops.

There are a couple sites you’ve visited and wants to checkout an item, only to leave your cart and the site because the process of checkout was extremely frustrating and haphazard.

It is important that this description does not fit your site. Make sure you get rid of any unnecessary buttons, navigations, and texts.

Create an avenue for quick checkout on your site, as well as offer a range of payment options.

18. Create a Rewards Campaign/Program

This applies to all kinds of sites beyond an online store.

Certain experts claim that an e-commerce site is bound to get a sizeable portion of its future earnings (80%) from only 20% of its current customers.

This is another reason why it is important to make your customers happy, as they are responsible for your growth. Creating a rewards program that appreciates the most loyal of customers is a great way to drive traffic to a site.

If you have a blog or create other forms of content, find ways to reward your loyal readers or viewers or people who like your art, comic strip, software, or other wonderful thing you’ve created.

This can include sneak previews, or exclusive access.

19. Retargeting

Retargeting is an intelligent way to make use of data leaned from your site’s visitors.

Retargeting can be defined as a type of online advertising which ensures your brand remains in full view of bounced traffic once they leave your site.

This strategy is very effective as it tailors certain marketing messages to recognized shopping behaviours.

20. Send Emails Concerning Abandoned Carts

Sometimes a visitor makes the journey to and through the site, from browsing to picking out an item and adding it to the cart, only to bounce before making a purchase.

The good things is it is possible to re-engage that person via abandonment emails. It is actually able to turn about 30% of the abandoned carts into sales.

21. Create Urgency

This one may work, but it might not always be the best fit. I personally prefer to not create a false sense of urgency, but numbers do show that this method does work.

It has been used to both drive traffic to a site (a social media post that reads “For the next 24 hours only…” or other such variant) or to increase sales by turning browsers on your site into buyers.

When you use this strategy, you provide a reason for site visitors to purchase. Content that creates a sense of urgency tends to have 14% more clicks and 59% increased transactions.

22. Add Chat

This is a great strategy to use as there are bound to be site visitors that would require assistance when a purchase is being made.

Chat has become the desired channel for customers to communicate with brands.

There are some surprisingly inexpensive options for adding this powerful tool to your site. There are live chat solutions from solid providers starting at $14 per month.

Check out the top chat solutions here.

The more interactions (subscriptions and purchases) you get from your traffic, means more traffic later on.

23. Sell benefits Rather than Features

Most people prefer to purchase things that solve problems. When your site offers something that helps solve any issue a person might have, they are bound to keep coming.

Now imagine that scenario with every visitor you get to your site.

24. Lead with Your Strengths

Searching for anything online can be daunting. With so many choices available, visitors can be overwhelmed. So, make it easy and help them get curious by highlighting your all-stars.

Provide your site visitors with directions by ensuring your all-star products are highlighted on your page.

There’s a reason why the best publications have a “Featured Articles” section.

For success, lead with your strengths.

25. Understand Your Customers (The Avatar)

Understanding the type of customers you want and attract is important to driving traffic to your site. You have to know what their personas are, so you can cater your site to them and their desires.

It is best to fully comprehend your core customer base and ensure they are kept happy and are welcomed to a site that seems to be tailored just for them.

Watch this video on creating a customer (or reader/user) avatar and get ahead of the game:

How to Create a Customer Avatar

26. Develop Trust with Security

Some visitors tend not to visit a site that looks suspicious and has dodgy security. This is particularly true for the online payment section of the site.

What do you do when you try to reach a site only to get a “Not Secure” warning?

It is imperative that your site quells worry by having up-to-date security running for your site.

The simplest way to maintain your site’s security is to use a hosting provider who provides multiple layers of security.

Dreamhost offers great security support and provides a free SSL security certificate and domain privacy for every domain.

27. Develop Trust via a Third Party

If you want to take trust in your site and brand to the next level, using a third-party reviewer can be a good way to go.

Trustpilot offers this service and has a free starter plan which enables you to collect and respond to reviews about your overall site.

Take a look at Trustpilot.

28. Provide Free Shipping

The simple fact is, people don’t like to pay shipping. If you offer any physical goods at your site, you can increase conversions and drive traffic by simply offering free shipping.

29. Use Tripwires

A tripwire is a term used to refer to a reasonably priced front end discount. Think about the last e-commerce site you went on because you saw an offer that looked too good to be true, next thing you know you’re buying more than that product.

Tripwires entice people to come into the store. It’s like the aroma of baked goods that leads you to the bakery.

30. Sponsorships

You can consider sponsoring an event. It does not have to be something massive, just enough to get attention to that event onto your site. People are usually curious about a name or brand that doesn’t seem familiar to them.

31. Offer discounts

This strategy involves providing new visitors to your site with discounts up to a predetermined amount. This is a great way to entice people to visit your site. Who doesn’t love a freebie!

32. Develop Lead Magnets

A lead magnet is an incentive offered to visitors in exchange for their email address or other contact information.

Lead magnets usually offer a piece of digital, downloadable content, like a free PDF how-to guide, ebook, video, or other piece of valuable content.

It is a wonderful way to increase traffic to your site as well as build your email list of subscribers.

33. Host a Webinar

Serious bloggers and online entrepreneurs use this particular tool to great effect. You can host a webinar for free on Youtube or record a live webinar for follow-up broadcast access usually in exchange for someone subscribing to your blog or program.

Check out How to Run a Webinar.

34. Blog like crazy

This is a great strategy to drive traffic to your site. Particularly when you combine frequent blogging with your social media strategy.

This provides new unique content to share on your chosen social platforms which can increase exposure and amp up your SEO by increasing quality backlinks.

Blogging about a particular niche related to what your e-commerce store is about helps to add value to your site. Some will visit your blog for the information and stay for the products they can purchase on that very same site.

35. Appear as a Guest Expert in a Podcast or Youtube Video

Reach out to podcasts and Youtube channels in your niche and let them know who you are and what your site is about. Let them know you’d like to appear on their platform and see what they have to say.

You can also work in exchange where you interview them (and provide two links to their work) for your site and they do the same in return.

36. Write Great Headlines

Having a headline that works is essential. Create a compelling headline that pulls at curiosity and offers at solutions.

Big publishers frequently write more than twenty different headlines before selecting the one that will drive the most traffic, so craft your headlines carefully.

37. Explore Multiple Formats

You can vary format while maintaining a consistent brand and voice. Mix in shorter, report or “news-style” blog posts with long-form content.

Also, mix in video, infographics and data-driven posts. This can help you reach people with varying preferences in how they take in information.

Check out the Vyond Animator for creating animated videos and great active infographics even if you have no tech skills.

38. Create Internal Links

This means that there are links, blurbs, and/or banners on your site that connect people to other posts. pages, and products that you offer.

This helps to maximize pages visited and is a part of good SEO practices as well.

39. Paid Advertising

Running paid ads has a particular advantage. If you are driving traffic to a sale of some kind, using paid ads can get you in front of what’s known as “warm traffic.”

Warm traffic consists of people who are actually looking to a particular solution. They hop on google and do a search for “the best dog shampoo.” If you’re selling dog shampoo you can pay to show up in search results where warm traffic is looking to make a purchase.

With cold traffic, you are placing ideas out in front of people who aren’t necessarily looking for the solution you’re offering. This is what happens when you post on social media, and it’s one of the reasons why advertising on social media is cheaper.

When it comes to driving conversions, organic SEO is the leader and paid SEO in the form of ad placement is often a close second. That said, you can get good enough marketing on other platforms and generate traffic with other tools to get excellent results as well (and many of them have less competition) so read on.

To get good results you need to do your research to find the cheapest way to reach the paying customer.

Here is a great video for getting started with Google Ads. Remember also to start with a small ad spend and keep it small until you know you’re getting the return you want.

Two Bonus Tips for Driving Traffic to Your Site

40. Interview

Interviewing the leaders in your niche has at least two benefits:

First, you can access people who are interested in what these leaders have to say.

Second, you can build legitimacy.

Third, you yourself can stay on track as an entrepreneur to always be learning and pick up a thing or two from the person you get to interview. You might also have a great time!

Reach out and ask a leader in your niche if they’d be interested in being interviewed. Let them know you’ll post two links to work or sites of their choosing. Also, offer them at least two choices of interview formats: written interview, by phone, in person, by skype, on-camera.

41. Community Involvement

Get involved in online communities in your niche and post comments on blogs and in forums as well as on social media to build your brand awareness and to contribute useful information and ideas to the community. Be present.

Conclusion

Remember to put these to work in your overall strategy which should really focus on one or two social media platforms which support your own blog or website. We strongly recommend Pinterest be among those platforms, with Instagram, Twitter, and Snapchat as other strong contenders.

The benefit of Pinterest is that it is actually a search engine. When people look for a topic of interest, they can see pins from years ago. So, once you pin, it’s out there and can be found again and again.

Whatever your site is designed to do, having a blog has been shown to increase traffic by 162%. So this is an important part of your site’s foundation.

Pin It on Pinterest